Territorial Branding

The course “Territorial branding” is intended for a practical acquaintance of students with such a relevant phenomenon as the branding of territories, cities, and regions. The course covers a comprehensive and integrated overview of existing projects in the field of urban, regional and global branding; and branding of travel destinations around the world. Emphasis is placed on the Russian experience. In the framework of the module, you will gain knowledge about Russian culture, traditions and identity. You will get to know St. Petersburg in the context of Russian culture, get acquainted with the best practices of implementing territorial branding.

The training course will be held in the format of scientific and practical discourse as close as possible to the realities of today’s international competition. Lectures, seminars and business games should cover the most important and complex issues of territorial branding in different regions. During academic studies, you will explore the architecture and attributes of the territorial brands; get acquainted with the main tools, approaches and strategies of regional branding, the urban environment and the stages of development and rebranding of territorial brands.

DURATION: 2 weeks of studies at SPbPU
CLASSES: During the International Polytechnic Summer School (June - August)

Department of International Educational Programs